The Amazon affiliate program is interesting for bloggers for several reasons:
If you do it right, you can sometimes even live on the Amazon affiliate program’s income. I have been registered in the Amazon partner program since the beginning of 2011, and a large portion of my monthly or annual income has always come from Amazon.
Of course, the Amazon partner program has not had only advantages but also disadvantages, which should not go unmentioned here:
I was able to experience the fourth point firsthand. In October 2014, for example, the commission model was drastically changed. If the amount of commission per item sold was previously linked to the number of total sales, from then on, the commission of an item was based on its product category.
Accordingly, there were winners and losers. With my blogs, which only dealt with consumer electronics, cell phones, and smartphones, I was one of the losers. From then, my monthly Amazon income fell by half, as my product categories only received 1-3% commission instead of 5-8%.
If you want to build a sustainable online business, we, therefore, recommend: Diversify your sources of income and do not depend on just one customer! At the end of this article, I have listed some alternatives to the Amazon partner program for this purpose.
Registering for the Amazon affiliate program is quick and not too complicated:
In individual cases, your registration may be rejected. However, this usually only happens if Amazon looks at your website and it has serious quality defects or contains borderline content (racism, violence, eroticism, etc.). So as a normal blogger, you hardly need to worry.
The easiest way to include affiliate links in your blog articles is via the so-called SiteStripe. With the useful bar that is displayed to you as an Amazon affiliate on the Amazon website, you can easily and quickly create links to every imaginable page on Amazon. This includes products and product categories, search results, the app store, bestseller lists, or Amazon Prime.
When creating a link, you have three options: text, image, or text + image (in the form of a vertical box). Image or text + image is only available for individual products, but not for product categories, search results, etc.
With Text + Image, you have to expect that your loading time will deteriorate because the content is loaded from Amazon servers via iFrame. So you should avoid including too many of the product boxes in your blog articles.
As an alternative to Amazon’s own “Text + Image” links, there are product boxes that can be integrated into your blog using WordPress plugins. These have hardly any negative effects on the loading time because the displayed product data is cached and customized.
The price also shows other data from Amazon, such as Product features or shipping options.
However, these require a display of when the product data was last updated or at least a price disclaimer, as displaying incorrect data constitutes a violation of the conditions of participation in the Amazon partner program.
https://www.amazon.com/s/ref=as_li_ss_tl?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&url=search-alias=aps&field-keywords=Lego+Star+Wars+75003+-+A-Wing+Starfighter&linkCode=ll2&tag=deine-partner-id-21&linkId=f3896c2bf611596c04a40c546eb2bc9a
https://www.amazon.com/exec/obidos/ASIN/B0094J2BZ0/deine-partner-id-21
https://www.amazon.de/dp/B0094J2BZ0/?tag=deine-partner-id-21The statistics in the Amazon partner network, are not only good for observing the development of your own income, but also for optimizing it. The various reports can be accessed either via the small blue tabs in the menu or by clicking on the Show details link in the small overview box on the right-hand side either in the profit statement or in the order summary .
Most important are the tracking ID short report and advertising reimbursement. The tracking ID short report gives you a good overview of your income, while the advertising reimbursement report gives you a detailed overview of all products that your readers have bought on Amazon.
If you’re promoting subscriptions to Amazon Prime or Audible, then other reports are also important to you. They are listed there separately.
If you use more than one tracking ID, the Tracking ID selection field and the small summary box at the top left of the partner network are also important. If the check mark is set there, the data of all tracking IDs appear in the reports. If the check mark is not set, only the data for the tracking ID selected in the field above appear.
If you link to a product that is no longer available, your conversion rate will drop dramatically. Through the numerous alternatives that Amazon offers on its product pages (e.g. in the sections “What other items do customers buy after they have viewed this article?”, “Sponsored products for this article” or “Customers who bought this article have, also bought”), although there are still some sales, most visitors will still drop out.
You can remedy this by firstly only linking popular products that are available from many retailers and secondly by regularly checking the linked products. If you have hundreds of products on your blog, it can be time consuming to review them all on a regular basis. Therefore, I recommend using the ASA 2 Pro plug-in , which saves all Amazon products integrated in the blog and shows their availability.
To increase your income and only recommend the products that your readers buy, you should regularly keep an eye on your advertising reimbursement report.
To do this, go to Reports> Advertising Reimbursement in the top menu bar. There you select a slightly longer period of time in order to get the most comprehensive picture possible of which products your visitors are buying.
In order to be able to sort and evaluate the sold products better, I prefer not to look at the report in the PartnerNet, but to download it as a file (click on the “Download report (TSV)” button) and then use the filter function in Excel to make it more clear shape.
Linking to Amazon is not worthwhile for all products because, for some product categories, the commission is simply too low despite a high conversion rate. You can find out how much commission there is currently per product category in the EU partner program’s advertising cost reimbursement table.
Many visitors now come via smartphones or tablets, in many channels or subject areas, even over 70%. Accordingly, your advertising material should also be optimized for mobile use:
The Amazon partner program is attractive, but it doesn’t offer the most attractive commissions in every product area. It is always worth checking if there aren’t other affiliate programs where the commissions (and other terms) are better.
The first point of contact for looking for alternative partner programs are affiliate networks such as affili.net, ADCELL, or AWIN. There you will find large databases with thousands of affiliate programs that you can filter by categories, commissions, and other characteristics.
Look at For example, the partner programs of online retailers such as Otto, Zalando, Notebooksbilliger, Cyberport, Bonprix, Tchibo, Conrad, Alternate or Redcoon, which sometimes offer twice as high commissions in individual areas.
Even eBay Partner Network represents a good alternative to the Amazon affiliate program since eBay is one of the few market places on the Internet that offers such a wide range of products as Amazon. The commission model is a little different there, however. The commission amount is not based on the sales price but on the fees that eBay receives for an item purchased. Depending on the article category, you get 50-70% of the sales fee.
Take part in the Amazon partner program. You should observe the agreement for participation in the Amazon partner program, particularly the guidelines for the partner program contained therein.
I repeatedly read that affiliates are permanently excluded from the partner program due to non-compliance with the conditions of participation and that outstanding sales are no longer compensated.
Common reasons affiliates are banned from PartnerNet include:
Yes, this is possible via the SiteStripe from the Amazon partner network.
However, be sure to set your wish list from private to public, otherwise visitors will not be able to see your products on the wish list.
I can warmly recommend the following plugins:
There are many reasons why sales on Amazon are not counted:
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